Tuesday, December 24, 2019

Essay on Great Depression - 1174 Words

The Great Depression During the 1920’s America was experiencing great economic growth. As WWI was ending Americans were out of energy. For almost 100 years they had been facing the problems of sectionalism, civil war, reconstruction, imperialism, and WWI. By the end they were ready to just sit back and party. Demand sky-rocketed and brought great economic growth. Americans failed to see the great problem looming overhead though. The Great Depression was caused by a combination of factors- a natural slowdown of the business cycle, weaknesses of the 1290’s economy magnified the slowdown, the republican response failed to help, a great environmental disaster, and the collapse of the world economy all contributed to the cause of the Great†¦show more content†¦As prices would go down farmers produced more to try and make up for it, except that as they produced more prices dropped. Fourth was that the bands were unstable. They would loan out way too much money riskily and have a low amo unt of reserves since there was little enforcement for these types of bank regulation. The one who was supposed to regulate them was a large business owner himself and he wasn’t to keen on interfering with business. Wo when the economy slowed down and people went back to the banks to get their money there was none to take, forcing the banks to start calling back in loans and foreclosing on people. Even with that banks still didn’t have enough money so they had to close, leaving a lot of people without money. Fifth was overspeculation which included a lot of consumer credit and margin buying. This fits in with the last explanation of what happens when the banks had to start calling in loans, but no one had the money to pay it so many were foreclosed on. Sixth was that there was a sort of overconfidence in the American people. They had this false belief that the economy was going to keep growing so they failed to save enough money to withstand the slowdown. All of these weaknesses in the 1920’s economy led to a greater slowdown of the economy leading into the Great Depression. As the economy was falling at an appalling rateShow MoreRelatedThe Depression Of The Great Depression1223 Words   |  5 Pagesfar-reaching consequences as the Great Depression. This experience was the most extended and severe depression of the Western world. It was an economic downturn that began in 1929 and lasted until 1939. A large amount of America’s labor force lost their jobs and suffered during this crisis. During the nation’s financial disaster, Franklin Delano Roosevelt became president and made extensive changes to America’s political structure. The effects of the Great Depression had lasting consequences that areRead MoreThe Depression Of The Great Depression1232 Words   |  5 Pagespeople think that the stock crash was to blame for the Great Depression but that is not correct. Both the crash and depression were the result of problem s with the economy that were still underneath society s minds. The depression affected people in a series of ways: poverty is spreading causing farm distress, unemployment, health, family stresses and unfortunately, discrimination increases. America tended to blame Hoover for the depression and all the problems. When the 1932 election came peopleRead MoreThe Great Depression Essay1390 Words   |  6 PagesIntroduction: The world had faced two main economic problems. The first one was the Great Depression in the early of 20th Century. The second was the recent international financial crisis in 2008. The United States and Europe suffered severely for a long time from the great depression. The great depression was a great step and changed completely the economic policy making and the economic thoughts. It was not only an economic situation bit it was also miserable making, made people more attentionRead MoreThe Great Depression1292 Words   |  6 PagesBefore the crash Before the start of the great depression the United States was a country of great economic wealth, with new technology being invented and a boom in industry. Due to a boom in America’s Industry because of World War One the economy was at an all-time high with a tremendous amount of prosperity. Following the end of world war one the industrial might that America had was being used for peaceful, domestic purposes instead of being used for violence and war. New technologies like carsRead MoreThe Depression Of The Great Depression2071 Words   |  9 PagesPaul Von Hindenburg appointed Adolf Hitler Chancellor on the 30th January 1933. The Depression did play a vital role in this, however other factors such as the Nazis propaganda, the resentment of the Weimar republic and the political situation of 1932-1933 also contributed to his success. Before the Great Depression, the Nazis gained 12 seats and 2.6% of the vote in the May election of 1928. Despite this, by July 1932, Hitler gained 230 seats and 37.3% of the vote in the Reichstag. This is a dramaticRead MoreThe Great Depression1731 Words   |  7 PagesThe 1920’s was a decade of discovery for America. As mentioned in â€Å"who was roaring in the twenties? —Origins of the great depression,† by Robert S. McElvaine America suffered with the great depression due to several factors but it managed to stay prosperous at the end. In â€Å"America society and culture in the 1920’s,† by David A. Shannon there was much more to the great depression. It was a time of prosperity an economic change. Women and men were discovering who they were and their value to societyRead MoreThe Great Depression1551 Words   |  6 PagesThe Great Depression was one of the most devastating events recorded in history. The nation as a whole plummeted in one econ omic downfall. Few individuals escaped the effects of the depression. The hardship of unemployment and the loss of homes and farms were a large portion of the pain caused by the economic crisis. Through all of these sufferings, women had a large impact on society. Women faced heavy discrimination and social criticism during the Depression Even though through research it is provenRead MoreThe Great Depression1186 Words   |  5 Pagesfriends is the true definition of of what the Great Depression really was. It was a time that most people want to never remember or ever happen again. You would think the United States would have learned from their mistakes but it seems we are going down the same road once again without even taking a step back and realizing it. When people talk about the Great Depression not a single person will have anything good to say about it. It caused families a great deal of pain that they will never forget. WithRead MoreThe Great Depression1368 Words   |  6 PagesAfter WW1 the Great Depression had a very late impact on the major film companies in France, when it did, it unfortunately caused several film studios to go bankrupt, then in the late 1920’s to 1930’s many small film companies and groups emerged giving birth to the tendency called poetic realism. Because the large companies who made films with a focus on making money were gone the filmmakers and artists were able to concern themselves with the art of film, they often took poetic innovations thatRead MoreGreat Depression7197 Words   |  29 PagesGreat Depression From Wikipedia, the free encyclopedia {draw:frame} Dorothea Langes Migrant Mother depicts destitute pea pickers in California, centering on Florence Owens Thompson, age 32, a mother of seven children, in Nipomo, California, March 1936. The Great Depression was a severe worldwide economic depression) in the decade preceding World War II. The timing of the Great Depression varied across nations, but in most countries it started in about 1929 and lasted until the late 1930s

Monday, December 16, 2019

Marketing Analysis Free Essays

The company that is going to be analyzed in the report is Nestle with its brand Nescafe. Thus, the industry is consumer goods, the product instant coffee. The two core areas chosen for the analysis are market segmentation and targeting and promotion. We will write a custom essay sample on Marketing Analysis or any similar topic only for you Order Now Market segmentation and targeting. In the major part coffee is usually preferred by both male and female at the age of   20 to 45 approximately. Children are usually not allowed to drink much coffee, since caffeine is believed to provoke special hyper reaction. Older people, in turn, are trying to avoid coffee because at this age they are taking special care for their health. Thus, the typical segmentation in the sector can be represented in the following way: Demographic characteristics: men and women from 20 to 45; single/married/married with children; elderly people who prefer decaffeinated coffee. Economic: low, middle and premium segments; Consumption habits: regular buyers, random buyers; those who prefer to drink coffee at coffee bars/ those who prefer to drink coffee at home / those who prefer take-outs; those who prefer to drink coffee alone/ in a company; Psychographical characteristics: people who lead active style of life/passive style of life; people who prefer status/price/taste/convenience; businessmen/students/working people. (Cateora, 1990, p.116) Thus, it is obvious that market segmentation is follows four major criteria in order to distinguish certain groups and clusters. Nestle’s segmentation is quite thorough what helps the company to understand the needs of each separate group and satisfy those needs in the best possible way. Moreover, thorough segmentation allows the company to focus on specific segments, or simply saying to distinguish target segments. Thus, Nestle’s â€Å"Nescafe† target segments are: 1. Married and married with children people who prefer to drink coffee alone at home and buy instant coffee on a regular basis. It is caused by the fact that those people are oftentimes busy and they do not have time to brew their coffee. Moreover, those who have children usually face the problem that if they leave the coffee in the coffee machine, their children might tempt to drink it. Moreover, oftentimes there is too much coffee left in the coffee machine, which means the unnecessary waste. Yet, if you leave, it is going to be not fresh. Englishmen, however, prefer only fresh coffee. 2. Students who simply do not have coffee machines and prefer instantaneous coffee, which they can easily make at any given time. Generally, the main target segment of Nescafe are people with high or more than average income. Moreover, it is important to notice that Nestle targets younger audience. That is why , it is very important for the company with such a strong brand as Nescafe to distinguish the core values for this type of customers. Such values are individuality, independence, pleasure, self-confidence. Thus, the brand is positioned as the one, which has extraordinary taste that you want to enjoy every day. Promotion. Segmentation and targeting are preliminary stages that allow the company to understand what tools of promotion will be the most effective for the given brand. In our case, Nestle uses various tools of promotion. Large-scale advertising. Nescafe is advertised using a wide range of different media – TV, radio, printed media and Internet. Corporate site and brand site are believed to be an excellent tool of promotion, as it can host a good deal of detailed information about the brand. In fact, Nescafe has its own web-site separate from the site of the producer Nestle. Nescafe site was created in order to give its target audience ampful information about the product and the brand in particular. Moreover, the company believes TV commercial as an excellent method to keep brand awareness and brand recognition about the brand on the highest level. The key message that is being delivered is that Nescafe is a wonderful taste that needs to be enjoyed and enjoyed. Global commercial portraying woman in a peculiar garment trying to become unnoticed by her husband to be able to enjoy Nescafe alone is the best proof of that. Thus, we can see that brand managers of Nescafe are emphasizing physical qualities of the product, specifically its taste. Publicity. Publicity is achieved by creating different kinds of informational grounds. It can be sponsorship of certain events that are covered by different types of media. It can be informational articles discussing the problem of coffee-drinking. It can also be different special events that are also covered in media.   For instance, in 2004 in England there was a contest the winners of which could experience a luxury balloon flight and stay in the country hotel house. The event was transmitted via TV. This was a great informational ground and thus the cause of publicity. The main message that is delivered via publicity is that Nescafe is a reliable trustworthy and responsible brand. Thus, drinking Nescafe one can be sure of its exceptional quality. In other words, publicity is aimed to ensure good reputation of Nescafe and ultimately to form a strong brand loyalty of customers. Sales promotion. Especially popular are different contests and point of sale promotion, where the company used sampling to enhance brand awareness, to increase the level of initial ties and stimulate people to experience the taste of Nescafe. For instance, a lot of corporate Nescafe mugs are constantly given with the purchase of certain brand products. Moreover, special place is given to merchandising, as the company recognizes the importance of the fact that the product should be very appealing while being on the shelf, especially it concerns the instant coffee in bags, which is usually purchased at the very last minute. So, it is important that it is situated closer to the cash register In such a way, brand promotion that used by the company is based on the variety of tools. Moreover, it is important to keep in mind that those tools should be congruent with the target segments. Target segments, in turn, might be distinguished only as the result of thorough market segmentation using as many criteria, as possible.   Nestle makes emphasis on advertising, different PR activities (sponsorship, special events, publicity), and sales promotion. References Applbaum K. â€Å"The Marketing Era† Routledge, New York, 2004 Brown S. â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London, 2000 Cateora P. †International Marketing†, 7th ed. Irwin, Homewood, IL, 1990 Laforet S. (1999)  «Managing Brand Portfolios: Why Leaders Do What They Do† In Journal of Advertising Research, vol.39, p.23 Parsons A. (1996) â€Å"Nestle; The visions of local managers† In The McKinsey Quarterly, no.2, pp.21-22 Nescafe official web site. www.nescafe.com Nestle’s official web site. www.nestle.com How to cite Marketing Analysis, Essay examples Marketing Analysis Free Essays As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. We will write a custom essay sample on Marketing Analysis or any similar topic only for you Order Now At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example. We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply. This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price. Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more expensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee. Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover. In 2006 they launch the Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand’s image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary. They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable. Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition. In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they apply the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment. This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market. Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to invest in a Newspaper’s machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer’s an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring. Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer’s fidelity. Thanks to the steady increase of the segment in portion’s coffee market, they can apply a differentiation and an innovation policy. To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments. But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib’s services. P Estes Politic : Enshrines wish to fight against all pollution’s form and they try to develop CEO-responsibility in customer’s behavior. Economic : Coffee sell are decreasing but segment valor of this market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing. They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation’s of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure. Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer’s preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping. Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the composition of the coffee. How to cite Marketing Analysis, Essays

Sunday, December 8, 2019

Compare the ways in which the writers have used narrative point of view to develop their works Essay Example For Students

Compare the ways in which the writers have used narrative point of view to develop their works Essay In both Woman at Point Zero by Nawal el Saadawi and Like Water for Chocolate by Laura Esquivel, the narrative point of view is used to inform the reader of the political and socio-cultural context of the situation in which the protagonists find themselves. The narrative voice supports the way we react to certain issues within the texts. Narrative point of view is communicated to the reader in a variety of ways; including authorial intrusion, use of imagery and the way the narrator selects the anecdotes, themes and settings. Esquivels narrator is the great- niece of the protagonist, and el Saadawis narrator is herself, the psychiatrist who tells the story of Firdaus embedded in her story. In both instances one would expect the narrator to be biased towards the protagonists because of their special relationship with the protagonists. We will write a custom essay on Compare the ways in which the writers have used narrative point of view to develop their works specifically for you for only $16.38 $13.9/page Order now Both writers successfully portray the traditional oppression of women through their imagery and hyperbole. A few of the obvious forms of imagery used are: gustatory imagery, thermal imagery and visual imagery. In Saadawis work the oppression is embedded within the Islamic traditions as well as the lack of gender equality. In Esquivels work there is an obvious lack of gender equality, however the aspect of traditional oppression that most affects Tita, is the burden of family tradition. In Saadawis novel, hyperbole is used to accentuate the inequality, which the Egyptian women face. Through this hyperbole el Saadawi is able to communicate the harshness of society to the reader. (example of hyperbole here) In Esquivels work, hyperbole is used to emphasise the point and capture the readers attention. The house became a battlefield. Slammed doors were the order of the day. This emphasises the anger that was circling the house. Gustatory imagery is a key aspect to both novels and supports both authors in successfully portraying the oppression of women. In Saadawis novel food represents the inequality of gender; apparent through the fact that women are always being left to eat the scraps. When Firdaus is able to pay for her own meal, it is obvious that she is radiant with joy and excitement. The fact that she is only able to pay for this meal due to prostitution does not reduce her pleasure in her newfound independence. I realised this was the first time in my life I was eating without being watched by those two eyes gazing into my plate to see how much food I took. To Firdaus, this meal represented freedom. In Esquivels work the structure is based upon twelve recipes (with one recipe at the beginning of each chapter), which are metaphors for what you can expect throughout the chapter. It is evident that the way Tita produces and presents her food depends on her emotions. When she is joyful, her food is flamboyant and tasteful but when she is upset, her food is dull and sour. The representation of food also has a major role in Esquivels novel, as the title is a Mexican expression that refers to the making of hot chocolate, in heating it boils vigorously, so an extremely agitated person is said to be like water for chocolate. An example of this is when Tita was preparing a meal whilst being disturbed by all the events occurring in the house; Tita was literally like water for chocolate she was on the verge of boiling over. Repetition is used in both novels to show the importance of certain events in the lives of the characters and their importance to the central themes. For example, in el Saadawis novel, we are constantly told of how Firdaus faced relentless child abuse and how she was persistently mistreated by men. And in Esquivels work, the repetition is used to develop the structure of the novel, as the novel is set out into twelve different sections, which all begin with recipes. This initiates the repetition of food throughout the novel. It is obvious that one of the central ideas in Esquivels novel is the emotional tie people have to food. Esquivel uses repetition to convey this theme; the most obvious form of repetition within the story is the structure of the novel. Esquivel also commonly speaks of how Tita grew up making and preparing food, and that as a young girl she would stay in the kitchen with the familys chef, watching and learning how to cook. Esquivel also frequently shows how the ar omas and tastes of the food affect the feelings of the household. .u941ca5db941b1b6207f7eb2346629794 , .u941ca5db941b1b6207f7eb2346629794 .postImageUrl , .u941ca5db941b1b6207f7eb2346629794 .centered-text-area { min-height: 80px; position: relative; } .u941ca5db941b1b6207f7eb2346629794 , .u941ca5db941b1b6207f7eb2346629794:hover , .u941ca5db941b1b6207f7eb2346629794:visited , .u941ca5db941b1b6207f7eb2346629794:active { border:0!important; } .u941ca5db941b1b6207f7eb2346629794 .clearfix:after { content: ""; display: table; clear: both; } .u941ca5db941b1b6207f7eb2346629794 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u941ca5db941b1b6207f7eb2346629794:active , .u941ca5db941b1b6207f7eb2346629794:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u941ca5db941b1b6207f7eb2346629794 .centered-text-area { width: 100%; position: relative ; } .u941ca5db941b1b6207f7eb2346629794 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u941ca5db941b1b6207f7eb2346629794 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u941ca5db941b1b6207f7eb2346629794 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u941ca5db941b1b6207f7eb2346629794:hover .ctaButton { background-color: #34495E!important; } .u941ca5db941b1b6207f7eb2346629794 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u941ca5db941b1b6207f7eb2346629794 .u941ca5db941b1b6207f7eb2346629794-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u941ca5db941b1b6207f7eb2346629794:after { content: ""; display: block; clear: both; } READ: Unemployment EssayThis is repetitively re-stated in order to support the central idea of the novel. In Saadawis novel, repetition successfully emphases how punishing Firdaus childhood was. This repetition is an interpretation of el Saadawis bias, and it shows how she is constantly trying to portray the central idea of the novel, being the oppression of women. Saadawi commonly speaks of how her father was very abusive and never gave any of his family members anything, including a sufficient amount of food. Saadawi also continually speaks of Firdaus obsession of looking deep into the eyes of everyone, and how Firdaus could distinguish between people by simply looking into th eir eyes. Saadawi commonly refers to the two eyes, because it displays how Firdaus is not able to trust anyone, after all the mistreatment she has faced. It also portrays the evil in the eyes of the men and the fear in the eyes of the women. Those eyes were not the same eyes that were there to catch me when I fell. This quote is from when Firdaus was describing how she could tell that the lady her father said was her mother, did not have the same eyes, as the woman she remembered to be her mother, and therefore did not evoke the same emotional response and feelings of safety. The authorial intrusion in both novels plays a key role in the way the reader interprets the story. Due to the issues that were occurring in Egypt at the time Saadawi wrote her novel, it is obvious that Saadawi had a political view of feminism, which she demonstrated through feminist principles in her portrayal of the protagonists responses to certain situations she experienced in her life as an oppressed Egyptian woman. Esquivel wrote her novel in revolutionary Mexico, during the turn of the 18th/19th century. The narrators point of view is that the protagonist should not be bound by strict family rules, which have always prevailed in Mexico. Esquivel uses the fact that society is changing so quickly in the political sense to show this inconsistency between the society in general and private lives. In both novels the way in which the authors select the anecdotes is a key contributor in displaying their opinions. The fact that the authors have the ability to add any information they see fit, and can also supress information they do not want the readers to see, means that they can further increase their bias and affect the opinions of the reader. To conclude, the way both authors use specific crafts to enhance the key ideas of the novels is supported by the narrative point of view. This point of view is relatively biased, due to the circumstances the novels were written under. However, this bias is somewhat irrelevant because even looked at independently the circumstances of the times invited the same stance as that taken by the authors.